In the News

Meeting The 3 Challenges Of Cross-Device Targeting

Q & A with Pete LaFond, vice president, marketing, on cross-device targeting. Q: Why is cross-device targeting so important for marketers today?  A: There are really three key reasons. The first is that consumers are living cross-device lives. In order to maximize … Continue reading

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ShopStyle Uses Consumer Scoring To Boost Retargeting Performance

ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or other item she’s been looking for, the company takes a cut. But ShopStyle, part of the PopSugar … Continue reading

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The Power Of People-Based Marketing

Q & A with Pete LaFond, vice president, marketing, on people-based marketing — an effective approach to audience targeting and reducing fraud.   Q: What is people-based marketing? LaFond: People-based marketing is a data-driven strategy that starts with people—or more specifically, known, … Continue reading

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TruSignal, LendingTree Partner To Discover Who Will (And Won’t) Convert

LendingTree, an online lending exchange that connects consumers with lenders, banks and credit partners, came to TruSignal with a challenge: Find the most likely prospects for conversion. “We’re prospecting and looking for people we may not have had a relationship with,” … Continue reading

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Eyeview’s Accelerator Auto Solution Bridges Gap Between Tier 1 Branding & Tier 2 Regional Communications

In today’s automotive communication, there’s a gap between the emotional brand-focused messaging of Tier 1 and the timely, regional communication of Tier 2. Both are influential messages in the buying journey and Eyeview’s Accelerator helps bridge that gap. With Accelerator, … Continue reading

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Hitting Your Target

As marketers invest more dollars into online channels, the need to find the right audience for a given campaign is imperative but continues to be a challenge. Technology is changing quickly with the introduction of new platforms, channels, devices and … Continue reading

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Mining “Big Data” for Political Donors

Red states and blue states and often predictable in their political allegiances. But when looking for likely campaign contributors, expect the unexpected. Consider that the top five blue (Democratic) states—based on voting in presidential elections between 1992 and 2008—are District … Continue reading

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TruSignal and eXelate Join Forces for Highly Targeted Brand Marketing

What’s that old saying?  “If it looks like a bear and smells like a bear, then it’s a bear?” Maybe not so with high lifetime value (LTV) customers, but TruSignal and eXelate are now helping to make that distinction more … Continue reading

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Audience Targeting Coming From a Neighborhood Store Near You

The partnership between eXelate and TruSignal, announced Wednesday,provides online advertisers and their interactive agencies a more precise way to target consumers. The audience segments include insurance and financial services, education and political affiliation and donors. Source: MediaPost Blog: Data and … Continue reading

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TruSignal, eXelate Partner for Audience Targeting

Online advertisers may benefit from a new partnership between TruSignal and eXelate. Through the partnership the TruAudience High Value Consumer Segments suite of tools will be available to integrated media platforms through eXelate. “With TruSignal’s history of delivering results through … Continue reading

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