In the News

Hitting Your Target

As marketers invest more dollars into online channels, the need to find the right audience for a given campaign is imperative but continues to be a challenge. Technology is changing quickly with the introduction of new platforms, channels, devices and … Continue reading

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If It Looks Like Real-Time, It Must Be Lookalike Time

In one of the most surprising temporal mash-ups of consumer data flow I’ve seen yet, real-world data targeting firm TruSignal has developed a method for integrating offline consumer profiles with BlueKai’s real-time, “in-market” consumer behavior data. Source: Mediapost: RTBlog Read … Continue reading

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TruSignal Sister Company eBureau Featured in The New York Times

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Mining “Big Data” for Political Donors

Red states and blue states are often predictable in their political allegiances. But when looking for likely campaign contributors, expect the unexpected. Consider that the top five blue (Democratic) states—based on voting in presidential elections between 1992 and 2008—are District of … Continue reading

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TruSignal and eXelate Join Forces for Highly Targeted Brand Marketing

What’s that old saying?  “If it looks like a bear and smells like a bear, then it’s a bear?” Maybe not so with high lifetime value (LTV) customers, but TruSignal and eXelate are now helping to make that distinction more … Continue reading

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Audience Targeting Coming From a Neighborhood Store Near You

The partnership between eXelate and TruSignal, announced Wednesday,provides online advertisers and their interactive agencies a more precise way to target consumers. The audience segments include insurance and financial services, education and political affiliation and donors. Source: MediaPost Blog: Data and … Continue reading

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TruSignal, eXelate Partner for Audience Targeting

Online advertisers may benefit from a new partnership between TruSignal and eXelate. Through the partnership the TruAudience High Value Consumer Segments suite of tools will be available to integrated media platforms through eXelate. Source: BizReport Read Article

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Cut Through The Noise In Targeting With First-Party Data

The biggest problem with “big data” in the advertising ecosphere isn’t bigness, per se. It’s the attendant noise factor (in scientific parlance) that thwarts the most diligent efforts to divine meaningful direction from so much third-party data… and there is … Continue reading

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TruSignal Grading Client Data For Online Ad Targeting CEO Meyer And Prez Dowhan Discuss

AdExchanger: When was it that you recognized that eBureau needed to add something that focused on digital media? GORDON MEYER: It was two to three years ago when it became apparent that we had to position ourselves to apply our … Continue reading

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Interview: Jeff Liebl, CMO, shares the TruSignal story with TECHdotMN

TruSignal’s Chief Marketing Officer, Jeff Liebl, discusses the recent spinout of TruSignal — a new business created to serve digital advertisers and interactive agencies in their pursuit of finding ideal, high-value audiences across digital one-to-one marketing channels, including display, video … Continue reading

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