Bid Price Optimizer Increases Engagement Rate by 45% for Automaker
The ChallengeAn agency for a leading automaker needed an innovative solution that could easily integrate with the automaker's DSP to help make data-driven, impression-level bidding decisions to help increase campaign efficiency.
The SolutionTruSignal custom-built a Bid Price Optimizer to integrate offline data and predictive scoring into the DSP's bidding algorithm and help make smarter bidding decisions.
The Bid Price Optimizer increased engagement rate by 45% and decreased cost per acquisition by 15%.
Lookalike Audience Decreases CPA by 58% for Leading Tech Company
The ChallengeA tech company in the sharing economy needed a solution to find new customers at or below CPA targets across multiple acquisition campaigns it was running in different regions across the country.
The SolutionTruSignal custom-built region-specific Lookalike Audiences to find and target consumers, at scale, who were highly likely to convert.
The regional Lookalike Audiences beat overall cost per acquisition expectations by 58% and increased conversions by 137%.
Audience Optimizer Increases Conversions by 200% for Retailer ShopStyle
The ChallengeA leading online retailer, ShopStyle, wanted a solution that delivered a higher conversion rate and a lower cost per acquisition for existing direct response and retargeting campaigns.
The SolutionTruSignal built a custom Audience Optimizer solution that could identify people likely to convert and then filter out non-converters.
With the custom Audience Optimizer, conversions increased by 200% and cost per acquisition decreased by 60%.
Lookalike Audience Improves Cost Per Engagement by 68% for Home Builder
The ChallengeA leading home building company needed to increase the number of high-value leads and engagements generated from digital advertising across social and display.
The SolutionTruSignal custom-built a Lookalike Audience to find and target consumers who were highly likely to convert.
The TruSignal campaign delivered month-over-month improvement of leads and engagements, convincing the client to renew for an additional eight months.
Leading Retailer Increases Conversions by 83% with Lookalike Audience
The ChallengeImprove conversions and revenue-per-lead by targeting more of the right people.
The SolutionTruSignal custom-built a people-based Lookalike Audience to help pinpoint consumers who were highly likely to convert.
The Lookalike Audience delivered an 83% increase in conversions over the baseline of all campaigns in the CRM file. Revenue per lead increased by 19%.
65% Targeting Efficiency Improvement with Branding
The ChallengeImprove efficiency of automaker's digital branding campaigns at scale.
The SolutionTruSignal's Programmatic Branding solution created a custom, people-based audience, which only targeted consumers best suited for the automaker's vehicles and brand.
The Programmatic audience improved targeting efficiency by 65% compared to demo segments.
High-Value Prospecting Delivers 200+% Lift in Sales for Home Warranty Company
The ChallengeIncrease consideration and demand for home warranty brand in order to meet sales goals.
The SolutionA digital high-value prospecting campaign across display and Facebook that reached new prospects who looked like existing, best customers.
More than 200% lift in sales above baseline for every month of the campaign.
Luxury Automaker Improves Digital Targeting Efficiency by 81%
The ChallengeImprove targeting accuracy to more efficiently reach a high-value, large-scale audience of prospective buyers.
The SolutionA custom-built lookalike audience identifying 8 million prospects who look like consumers who recently bought competitive models.
Targeting Efficiency: Improved by 81%
2x Increase in Conversion Rate with a Custom Lookalike Audience
The ChallengeGenerate consistent results and acceptable ROI from display advertising campaigns for leading life insurance broker.
The SolutionCustom Lookalike Audience identified online consumers more likely to become customers and generate above-average profitability.
The Lookalike Audience increased the lead-to-conversion rate by 100%, increasing overall campaign ROI by 186%.