2012 Blog Posts

The Power of View-Through Attribution

Author: Marketing Team
April 12, 2012

A few months back Triggit wrote a great blog post on attribution and why view-through matters. Based on their findings and with support of the March 2009 comScore study they concluded that: “Although the click is a bad indicator of conversion activity within a 15 or 30-day window, it is NOT a completely useless metric in display.

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