Have you tried adding third-party data to your digital targeting campaigns only to realize it didn’t help? There are vendors in the ecosystem who claim third-party data is optimal for audience targeting, and then they don’t deliver. Third-party data is … Continue reading
By now, marketers are well-versed in direct response, aka bottom funnel, marketing – i.e., search marketing,retargeting and behavior targeting. The middle funnel is about influencing the right shoppers and prospects before they are in-market or ready to buy. For longer … Continue reading
The best disasters are the ones that never happen. When television first became popular in the 1950’s, many observers predicted that this exciting new medium would make radio obsolete. When the VCR was introduced in 1975, doomsayers predicted that movie … Continue reading
The entire premise around mid-funnel marketing is to influence users to learn more about your brand, to educate them and motivate them to take action. But unless you are targeting the right people, those who look like your existing, best … Continue reading
In a recent article by ConvertMedia’s Yoav Naveh, “Retargeting is Not Prospecting”, Yoav made mention of a few very important and noteworthy concepts when it comes to prospecting campaigns. The high-level idea that retargeting is fundamentally different than prospecting is an important one. Continue reading
If today you are only targeting hand-raisers or those showing online intent, you are potentially missing out on a universe of users who could be a great fit for your product or brand. Continue reading
Over the past year, I’ve heard from clients, prospects, competitors, and partners about the amount noise in the adtech ecosystem. The words may differ slightly, but the theme is the same. Lots of undifferentiated vendors in the Big Data space creating too many new acronyms and how this big deluge of data (both third- and first-party) should be used to improve marketing efforts.
TruSignal President David Dowhan Invited to Speak about Big Data & Predictive Modeling for Marketing Optimization at Brandworks University
WHAT: The focus of Lindsay, Stone & Briggs’ 23rd Annual MBA-level Brandworks University conference is the vast quantity of marketing data now available and the imperative for marketers to understand how to source and leverage data in order to grow brands, increase margins and optimize marketing communications.