DSPs, DMPs And Data Providers: Separate Or Together?

There are fault lines in the lumascape creating a searing divide between data providers, data management platforms (DMPs) and demand-side platforms (DSPs). Data providers have the data and insights, DMPs organize them and DSPs make them actionable. And they all contribute … Continue reading

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TruSignal, LendingTree Partner To Discover Who Will (And Won’t) Convert

LendingTree, an online lending exchange that connects consumers with lenders, banks and credit partners, came to TruSignal with a challenge: Find the most likely prospects for conversion. “We’re prospecting and looking for people we may not have had a relationship with,” … Continue reading

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Cross-Channel Marketing: Are We There Yet?

In 2014, cross-device targeting demand increased significantly in the marketplace. Marketers and publishers called for cross-device solutions, and solution providers claimed to offer them. However, the available solutions did not play well together, further complicating marketers’ ability to target the same users … Continue reading

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Boost Results with People-Based Marketing

Amid the rapid emergence of programmatic, two unsettling issues have come to the fore that have since gobbled up much of the airtime — fraud and viewability. The industry is in a frenzied rush to address both. Marketers have channeled … Continue reading

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Don’t Wait Around For A Universal ID

For more than a decade, the cookie was a more or less universal way to track users across the Internet. Faced with today’s multidevice world, we are witnessing a veritable arms race in cross-device tracking as marketers yearn for the … Continue reading

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Retail Marketers: Beat Your Competitor’s Holiday Mad-Dash with This Digital Strategy

For retail marketers, the holiday season is upon us and the forecast looks bright. The billions of e-commerce dollars on the table are causing a surge in competition that will increase as the holiday season draws closer. Digital marketers facing increased … Continue reading

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TruSignal Partners with LiveRamp to Extend Reach of Custom and Pre-Built Audiences

San Francisco, CA, Nov 11, 2015 – TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced a partnership with LiveRamp, the leading provider of data onboarding and connectivity services for marketers, which will extend the reach of … Continue reading

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TruSignal Adds David Oliveira as Chief Revenue Officer

San Francisco, CA, Nov 3, 2015 –  TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced it has hired Dave Oliveira as Chief Revenue Officer (CRO). Dave was most recently the CEO of Balihoo. Dave will … Continue reading

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Are Marketers Masochists? Why Do We Put Up with this Waste in Campaigns?

Digital marketers sit at the epoch of a technological revolution with the ability to use Big Data to target like never before. And even though they continue to preach about targeting and reaching the right people, in the shadows, one parasitic foe … Continue reading

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Is Offline Data the Dark Horse of Digital Marketing?

We are living in the era of Big Data, and the consequences for marketers are seismic. But no matter how much information there is about online behavior, and no matter how sophisticated we become at analyzing it, what consumers do … Continue reading

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