How an Independent Consulting Firm Found TruSignal Outperformed Other Campaign Tactics by 92% [Live Webinar Recap]

The TruSignal team recently hosted a webinar to share findings from the September 2016 commissioned study, The Total Economic Impact™ (TEI) of TruSignal, conducted by Forrester Consulting on behalf of TruSignal. The webinar featured guest speaker Michelle Bishop from  Forrester … Continue reading

Data & Audiences | Comments Off on How an Independent Consulting Firm Found TruSignal Outperformed Other Campaign Tactics by 92% [Live Webinar Recap]

Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics

Independent review shows 435% marketing ROI and an almost-immediate payback period from using offline data and predictive scoring to target high-value prospects SAN FRANCISCO, CA, October 20, 2016 TruSignal, a leading provider of predictive scoring and people-based audiences for digital advertising, … Continue reading

Press Releases | Comments Off on Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics

It’s in the Data: Making Attribution’s Future Less Hazy

The (increasing) number of devices, channels, platforms and solution vendors complicates attribution’s future every day. Aside from this labyrinth, attribution’s fate is implicated in how these technologies use data and speak to each other. Marketers have made it clear that … Continue reading

Articles, Cross-Device Targeting, People-Based Targeting | Comments Off on It’s in the Data: Making Attribution’s Future Less Hazy

How Retailer ShopStyle Gained a 200% Increase in Retargeting Conversions with TruSignal and MediaMath

Below is an excerpt from a guest post by TruSignal Vice President of Marketing Pete LaFond, featured on the MediaMath blog. Many marketers are seasoned in retargeting and direct response marketing challenges. Scale and accuracy tradeoffs, and a predisposition to … Continue reading

Articles, Audience Filtering, Data & Audiences, People-Based Targeting | Comments Off on How Retailer ShopStyle Gained a 200% Increase in Retargeting Conversions with TruSignal and MediaMath

How To Extend the Power of Your First-Party Data

Data algorithms. They’ve leapt into notoriety over the past decade with curious stories about unexpected data correlations. Through data mining Wal-Mart discovered a bizarre correlation between diaper and beer sales. Inside Sales uncovered that sale cycles eerily coordinated with lunar … Continue reading

Data & Audiences, People-Based Targeting, Predictive Analytics | Comments Off on How To Extend the Power of Your First-Party Data

The End Of The ‘Black Box’: The Coming Self-Service Revolution

Let’s think back to the adolescent stages of the computing revolution, back when humans and computers maintained an awkward, sometimes rocky relationship. Back then, there was a lack of trust, knowledge, experience, and feeling of control. Very few people really … Continue reading

Articles | Comments Off on The End Of The ‘Black Box’: The Coming Self-Service Revolution

TruSignal Announces Release Of TruAudience Platform

TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audiences, on Wednesday announced the release of its TruAudience platform. The platform provides audience management, predictive modeling and consumer insights directly to marketers, with modules that allow for the … Continue reading

Articles, In the News | Comments Off on TruSignal Announces Release Of TruAudience Platform

TruSignal Pioneers First-of-its-Kind Access to Consumer Insights in New Self-Serve Audience Targeting Platform

Innovative platform delivers more than 30 consumer insight reports and leverages offline data and predictive scoring to build and distribute custom cross-channel audiences SAN FRANCISCO, July 20, 2016 – TruSignal, the leading provider of predictive scoring and people-based audiences for … Continue reading

Press Releases | Comments Off on TruSignal Pioneers First-of-its-Kind Access to Consumer Insights in New Self-Serve Audience Targeting Platform

The Insurance Industry’s Ad Feud and Struggle for Sustainable Advertising

  There’s a vicious cycle beleaguering the insurance industry, threatening advertising sustainability and increasing insurance rates, and inflated online signals are at the epicenter. The Cycle Insurance rates are set to increase, according to reports by Forbes, Wells Fargo, Allstate and Geico, which will inevitably … Continue reading

Articles, Audience Filtering | Comments Off on The Insurance Industry’s Ad Feud and Struggle for Sustainable Advertising

Meeting The 3 Challenges Of Cross-Device Targeting

Q & A with Pete LaFond, vice president, marketing, on cross-device targeting. Q: Why is cross-device targeting so important for marketers today?  A: There are really three key reasons. The first is that consumers are living cross-device lives. In order to maximize … Continue reading

Cross-Device Targeting, In the News | Comments Off on Meeting The 3 Challenges Of Cross-Device Targeting