Third-Party Data: Are You Asking the Right Questions?

Have you tried adding third-party data to your digital targeting campaigns only to realize it didn’t help? There are vendors in the ecosystem who claim third-party data is optimal for audience targeting, and then they don’t deliver. Third-party data is … Continue reading

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Secrets of the middle funnel: Four simple steps to grow your business

By now, marketers are well-versed in direct response, aka bottom funnel, marketing – i.e., search marketing,retargeting and behavior targeting. The middle funnel is about influencing the right shoppers and prospects before they are in-market or ready to buy. For longer … Continue reading

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Direct mail and online advertising: enemies or friends?

The best disasters are the ones that never happen. When television first became popular in the 1950’s, many observers predicted that this exciting new medium would make radio obsolete. When the VCR was introduced in 1975, doomsayers predicted that movie … Continue reading

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TruSignal Pioneers New Approach to Digital Marketing

SAN FRANCISCO – March 3, 2014 – TruSignal, a next generation, data-driven marketing company, announced today a new approach to digital marketing and introduced Demand CampaignsSM mid-funnel digital campaigns that target future customers based on value.

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Conquering the Middle Funnel Requires a New Approach to Digital Marketing

The entire premise around mid-funnel marketing is to influence users to learn more about your brand, to educate them and motivate them to take action. But unless you are targeting the right people, those who look like your existing, best … Continue reading

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How to Measure Your Online Prospecting Campaigns

In a recent article by ConvertMedia’s Yoav Naveh, “Retargeting is Not Prospecting”, Yoav made mention of a few very important and noteworthy concepts when it comes to prospecting campaigns. The high-level idea that retargeting is fundamentally different than prospecting is an important one. Continue reading

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Hitting Your Target

As marketers invest more dollars into online channels, the need to find the right audience for a given campaign is imperative but continues to be a challenge. Technology is changing quickly with the introduction of new platforms, channels, devices and … Continue reading

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Diamonds in the Digital Rough: Uncovering Highly Desirable Online Prospects with Audience Expansion

If today you are only targeting hand-raisers or those showing online intent, you are potentially missing out on a universe of users who could be a great fit for your product or brand. Continue reading

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Fighting The Data Deluge at Brandworks University 2013

Over the past year, I’ve heard from clients, prospects, competitors, and partners about the amount noise in the adtech ecosystem. The words may differ slightly, but the theme is the same. Lots of undifferentiated vendors in the Big Data space creating too many new acronyms and how this big deluge of data (both third- and first-party) should be used to improve marketing efforts.

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TruSignal President David Dowhan Invited to Speak about Big Data & Predictive Modeling for Marketing Optimization at Brandworks University

WHAT: The focus of Lindsay, Stone & Briggs’ 23rd Annual MBA-level Brandworks University conference is the vast quantity of marketing data now available and the imperative for marketers to understand how to source and leverage data in order to grow brands, increase margins and optimize marketing communications.

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