Audiences
Underbanked Consumers
Target consumers who have similar profile characteristics of those who maintain nontraditional banking relationships
TruAudience℠ Syndicated Segment: Underbanked Consumers
Summary
The TruAudience Segment for Underbanked Consumers is a product of analyzing underbanked consumers with TruSignal’s massive store of third party data to detect which consumers are likely to use money transfer services, short term loans and prepaid debit card products, giving marketers access to a highly qualified audience.
Top Predictive Factors
- Length at residence
- Estimated home value
- Not owner occupied residence
- Musical tastes
- Financial strength
