Audiences
Term Life Insurance
Target consumers who have similar profile characteristics of those who applied for and purchased term life insurance online.
TruAudience℠ Syndicated Segment: Term Life Insurance Prospects
Summary
The TruAudience Syndicated Segment for Term Life Insurance is a product of combining online insurance leads that resulted in a policy with TruSignal’s massive store of third party data to detect which consumers have the highest propensity to open a new policy through online channels, giving marketers access to a highly qualified audience.
Top Predictive Factors
- Age of current home
- Estimated home value
- Income
- Marital status
- Head of household
- Children’s products purchases
