Audiences
Political Donors
Target consumers who have similar profile characteristics of those who previously donated money to either the Republican or Democratic parties.
TruAudience℠ Syndicated Segment: Political Donors
Summary
The TruAudience Syndicated Segment for Political Donors is a product of combining political donor information with TruSignal’s massive store of third party data to detect which consumers have the highest propensity to donate to either the Republican or Democratic parties, giving marketers access to a highly qualified audience.
Top Republican Predictive Factors
- Neighborhood density
- Presence of children
- High income
- Luxury car/truck owner
- Age
- Pet owner
Top Democratic Predictive Factors
- Head of household age
- Presence of children
- High income
- Purchase novelty items, housewares
- Estimated home value
- Age of current home
