Audiences
Mortgage Refinance Funders
Target consumers who have similar profile characteristics of those who applied for and refinanced their mortgages using online channels.
TruAudience℠ Syndicated Segment: Mortgage Refinance
Summary
The TruAudience Syndicated Segment for Mortgage Refinance is a product of combining online mortgage leads that resulted in a funded loan with TruSignal’s massive store of third party data to detect which consumers have the highest propensity to refinance their mortgages through online channels, giving marketers access to a highly qualified audience.
Top Predictive Factors
- Home value
- Estimated length of residence
- Estimated income
- Luxury car/truck owner
- Urban dweller
- Hobbies: DIY, health and diet
