Audiences
Estimated Financial Health
Target consumers based on their ranking of estimated financial health. This solution is valuable for advertisers of products and services where financial quality or qualifiers are an important consideration.
TruAudience℠ Syndicated Segment: Estimated Financial Health
Summary
The TruAudience Syndicated Segment for Estimated Financial Health provides an anonymous estimate of consumers’ ability to satisfy their existing financial obligations. U.S. neighborhoods are ranked according to four possible grades: Excellent, Good, Fair or Low.
Top Predictive Factors
- Summarized financial information
- Political affiliation
- Purchase history
- Dwelling type
- Mutual fund investing
- Occupation
