Audiences
Auto Insurance
Target consumers who have similar profile characteristics of those who applied for and purchased auto insurance online
TruAudience℠ Syndicated Segment: Auto Insurance
Summary
The TruAudience Syndicated Segment for Auto Insurance is a product of combining online insurance leads that resulted in a policy with TruSignal’s massive store of third party data to detect which consumers have the highest propensity to open a new policy through online channels, giving marketers access to a highly qualified audience.
Top Predictive Factors
- Geography
- Current mortgage data
- Neighborhood composition
- Age
- Recent auto purchase inquiries
- Electronics purchases
