Audiences
How effective is TruSignal?
The numbers speak for themselves. This leading financial firm saw these results:
| 2x | More than average lead conversion |
| 60% | More spend per new customer |
| 186% | Campaign ROI |
Case Study: Term Life Insurance Broker
Life insurance broker reaches new high value customers through targeted display advertising
The Challenge
Generate consistent results and acceptable ROI from display advertising campaigns.
The Solution
Identified 8 million online consumers with the same attributes as current high value customers.
Key Takeaways
- A new customer acquisition campaign focused on reaching only “high value” consumers, not just hand-raisers
- An “ideal audience” unique to the advertiser, built using a combination of first and third party data
- Campaign executed using RTB exchange media, with optimized bidding strategies
- Closed loop conversion technology implemented, which gained full attribution reporting all the way to policy conversion and insurance premium value
- Full attribution reporting highlighted display’s ability to accelerate subsequent search success
