We Are the Visionaries of Predictive Score Marketing

TruSignal is the industry leader in Predictive Score Marketing: leveraging offline data and predictive scoring to help brands, agencies and platforms more accurately and efficiently target people across channels and devices at scale. Our predictive scoring engine combines a brand’s first-party data with our powerful offline data to calculate a score for 220 million U.S. adults that helps marketers determine who to target and who to avoid. These custom, people-based audiences are targetable across every channel and device: television, radio, mobile, social, native and desktop.

As the visionary of Predictive Score Marketing, TruSignal pioneered the TruAudience® Platform, a self-serve interface that gives marketers access to hundreds of consumer insights and the ability to create custom audiences and distribute them to DSPs, DMPs or media partners. With the TruAudience® Platform, Predictive Score Marketing is implemented with a few clicks of a mouse. Learn more about the TruAudience® Platform.

Meet Our Team

Our team offers you decades of experience in data-driven digital marketing, predictive analytics, experimental design, campaign execution and scalable Big Data management.

Gordy Meyer

Chief Executive Officer

Gordy Meyer

Chief Executive Officer

Gordon (Gordy) has held several senior executive positions in his career, leading the start up and development of many successful companies. Gordy brings significant experience and thought leadership in the application of analytics and decision sciences within marketing, credit and collections operations. For ten years, he held management and policy development responsibilities in managing Fingerhut’s $2 billion direct mail catalog sales.

In 1994 Gordy founded RiskWise and led the development of a highly regarded risk management company focused on the development and distribution of a series of sophisticated decision products for credit, fraud prevention, collections, security and payment risk. These solutions were adopted widely by the nation’s top financial, telecommunications and receivable management companies.

LexisNexis acquired RiskWise in June 2000. Gordy continued to lead the RiskWise business and held senior roles in the LexisNexis technology organization until June of 2003. In the fall of 2003, Gordy founded TruSignal’s sister company, eBureau, a successful real-time information services and consumer scoring company. In addition to his duties at TruSignal, he also serves as eBureau’s CEO.

Gordy graduated from the University of Minnesota Morris in 1983 and earned a Master of Business Administration from St. Cloud State University.

David Dowhan

President

David Dowhan

President

David brings a successful track record of executive leadership at growing both private and public venture-backed companies and has been a pioneer in online marketing since 1997.

Before TruSignal, David joined eBureau in December 2007, spearheading strategic business and product development efforts. In his previous role as general manager and SVP, marketing analytics at Adteractive, David managed a team of 45 people, spanning all of Adteractive’s business units. Under his leadership, Adteractive became one of the fastest growing private companies in America and a leader in online lead generation. Prior to Adteractive, David held executive roles at Drugstore.com and NextCard, Inc, where he was responsible for product management and customer acquisition. David began his career as a software engineer at Decision Systems, a research and development firm focused on voice telephony solutions for the health care industry.

David earned a Bachelor of Science in symbolic systems from Stanford University in 1990 and a Master of Business Administration from the Haas School of Business at UC Berkeley.

Nancy Deaton

Chief Financial Officer

Nancy Deaton

Chief Financial Officer

Nancy serves as TruSignal’s CFO, overseeing all financial and reporting activities. Nancy is also the CFO for eBureau, TruSignal’s sister company, which she joined in 2004. Prior to eBureau, Nancy served as the CFO at RiskWise for seven years. While there, Nancy managed the team responsible for accounting, budgeting, compliance and forecasting. She also played a key role in overseeing the LexisNexis acquisition in 2000, managing the integration of processes between financial teams.

Previously, Nancy spent nine years working as a CPA for a public accounting firm and worked as the audit manager on the RiskWise account. Nancy obtained her Bachelor of Science from St. Cloud State University in 1989, graduating Summa Cum Laude. She also obtained her CPA certification in 1989.

Greg Neeser

Chief Privacy Officer

Greg Neeser

Chief Privacy Officer

Greg serves as TruSignal’s chief privacy officer, bringing over 20 years of leadership experience in operational and regulatory roles. Greg is also head of operations at eBureau, TruSignal’s sister company. Prior to eBureau, Greg spent six years at LexisNexis/RiskWise. During his tenure, Greg provided regulatory insight and compliance fulfillment to his various areas of responsibility.

In his previous roles, Greg spent eight years in the financial services industry in both sales and operations-related capacities. He also managed a global field services operation for five years serving local, federal and international governmental agencies.

Greg earned his Bachelor of Arts in business management and finance in 1988 from St. John’s University.

Dave Oliveira

Chief Revenue Officer

Dave Oliveira

Chief Revenue Officer

As CRO, Dave leads TruSignal’s sales, client development and channel teams. Dave brings over 20 years of experience leading revenue and operational teams across media, digital and SaaS organizations.

Prior to TruSignal Dave served as CEO of Balihoo, an enterprise focused SaaS local marketing platform. Dave has also held executive sales and leadership roles at companies leveraging the latest technology and innovative business models including Yahoo, Demand Media and Mediaocean’s Mbuy division.

Dave earned a Master of Business Administration from the Kellstadt Graduate School of Business at Depaul University and received a bachelor’s degree in marketing from Northern Illinois University.

Joe Bockelman

Executive Vice President, Business Development

Joe Bockelman

Executive Vice President, Business Development

Joe serves as TruSignal’s executive vice president, business development, managing strategic partnerships related to TruSignal’s data licensing and industry partners. Joe is also a business development executive at eBureau, TruSignal’s sister company, which he joined in 2007.

Joe has more than 30 years of management experience with an expertise in risk management, marketing and fraud prevention-related information solutions. Previously, Joe was the chief product marketing officer of Qsent, Inc. from 2005 until its successful sale to TransUnion in late 2006. Prior to joining Qsent, Joe was vice president of LexisNexis Risk Management, where he was instrumental in the transformation and development of LexisNexis’ market leadership in identity and risk management solutions.

Joe holds a master’s degree from Miami University, a bachelor’s degree from Denison University and completed the Kellogg School of Management’s Advanced Executive Program, Northwestern University.

Pete LaFond

Vice President, Marketing

Pete LaFond

Vice President, Marketing

As vice president of marketing, Pete leads TruSignal’s marketing group, including marketing strategy, brand and acquisition advertising, product and vertical marketing, events and conferences, social media and public relations. As an accomplished senior executive, Pete has more than 20 years of experience with a strong background in digital media, ad technology, Big Data and retail.

Prior to joining TruSignal, Pete was the vice president of new channel development for ValueClick where he developed and launched new business verticals leveraging the Dotomi big data and personalization platform. Pete joined ValueClick from Walmart where he was a marketing director and led the Online Media Program and Smart Network. Before Walmart, Pete was the director of sales strategy and programs at Yahoo! where he worked with the sales leadership on strategic programs.

Pete earned a Master of Business Administration from the F.W. Olin Business School at Babson University and received a bachelor’s degree in government and economics from St. Lawrence University.

Matthew Quiel

Vice President, Product Management

Matthew Quiel

Vice President, Product Management

Matthew is the vice president of product management at TruSignal where he develops internal database products, enabling critical integration with key technology and media partners. Matthew’s professional experience in data-driven strategies extends through advertising and marketing industries.

Prior to TruSignal Matthew worked with Acxiom. In his most recent position, Matthew served as expert product director where he was responsible for data packaging, distribution and monetization across all digital channels. Matthew has worked in other leadership roles at Acxiom across product management, sales and marketing functions. Matthew also brings experience from tech giant Yahoo!, where he was most recently responsible for overseeing the development of campaign targeting and implementation strategy for key prospects and major Yahoo! accounts.

Matthew is a graduate of University of San Diego where he received his bachelor’s degree in business administration and architecture.

Brian Adamczak

Vice President, Engineering

Brian Adamczak

Vice President, Engineering

As vice president of engineering at TruSignal, Brian is responsible for the setup, configuration and management of critical technology assets. Since joining TruSignal in 2014, Brian has managed and evolved TruSignal’s technology and data stack and is the principal architect of TruSignal’s self-serve TruAudience® Platform. Brian has a broad engineering background that spans more than 15 years and includes the development and management of critical web management systems, web architecture and other back-end network systems.

Justin Thompson

Vice President, Customer Success and Operations

Justin Thompson

Vice President, Customer Success and Operations

As vice president of customer success and operations, Justin leads a TruSignal team that is intensely focused on delighting customers. Justin has more than 17 years of industry experience with a strong background in big data, customer success, and operations.

Prior to joining TruSignal, Justin was a senior manager at LiveRamp, overseeing a customer-facing technical operations teams for the East Coast. Justin joined LiveRamp from Acxiom, where he was a senior manager overseeing online publisher operations and leading the safe haven team, an early version of privacy-compliant offline-to-online data matching. Before the safe haven, Justin was a production manager at Acxiom, leading a team focused on international CRM services for financial services customers.

Justin attended the University of Nevada, Reno, with a focus on journalism.

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