Stop Targeting Segments

Start Connecting with People.

We use offline big data and predictive analytics to build incredibly precise, people-based audiences at scale for brands, agencies and marketing platforms.

Four Ways We Drive New Growth

Find new, valuable customers with people-based targeting campaigns

  • Improve the accuracy and efficiency of your Branding campaigns
  • Discover a new way to expand your Prospecting campaigns
  • Boost the ROI for your Digital Direct Response campaigns
  • Increase conversion rates for Direct Mail and CRM campaigns

Incredibly Precise Audiences

Using your existing customers as the guide, we build a TruAudience model using 1,000s of validated offline data points per record to discover the strongest data signals for your brand. We then evaluate 220 million U.S. adult profiles – one at a time – to predict who is likely to be your next customer… and who is not.

Video Overview. See how to unlock the power of your customer data and connect with your best prospects online.

How to Use Your Audience

  • Data as a Service (DaaS) — we’ll deliver the audience to your Media Partners (DMP, DSP, Platform, Agency, etc.)
  • TruSignal Campaign Management & Reporting — we’ll manage the campaigns for you.

Our Vision

Unlock Big Data to power incredibly precise digital marketing that grows your business

“The era of 1:1 targeted marketing has tremendous potential. The challenge is knowing what data is relevant and how to use it effectively. That’s why we founded TruSignal: to identify the right signals hidden within data and to use that intelligence to build incredibly precise audiences that are effective, scalable and measurable.” David Dowhan, President

Meet Our Team

The Knowledge Center

Your source for news, views, and info on digital marketing.


White Paper: A Marketer’s Guide to Online Audience Expansion.

How lookalike and act-alike audiences can help you find new customers.

Why Predictive Analytics Is a Must-Have for Your Digital Marketing Strategy

Digital campaigns should drive sales – it’s pragmatic in theory, yet problematic in practice. That’s why innovative marketers with aggressive customer acquisition growth goals are incorporating predictive analytics into their digital marketing toolkit.

Predictive . . .

Read More

Leading Retail Company Increases Conversion Rate 83%

Read how this retailer used high-value prospecting to connect with consumers highly likely to convert.

Third-Party Data: Are You Asking the Right Questions?

Have you tried adding third-party data to your digital targeting campaigns only to realize it didn’t help?

There are vendors in the ecosystem who claim third-party data is optimal for audience targeting . . .

Read More