Predictive Scoring for Audience Targeting

Custom Lookalike Audiences

 

Based on your first-party data, we use offline data and predictive scoring to build scalable lookalike audiences like no other. We score 220 million U.S. adults to pinpoint who to target and who to avoid.

Specialized Audiences for Auto, Finance, B2B, Politics and More

Pre-built audiences that pinpoint actual consumers based on industry-specific data, and propensity targeting that uses actual customer data and predictive scoring.

How Predictive Scoring Improves ROI

Audience Extension

Increase scale & efficiency by pinpointing the right people for your brand.

High-Value Prospecting

Reach great people you’re missing today.

Audience Filtering

Stop wasting your budget on people who will never convert.

Unique Data and Predictive Audiences at Your Fingertips

Auto

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Business

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Financial Services

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Politics

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Proof That Predictive Scoring Delivers Results

Branding/Auto

65%

Targeting improvement compared to demo segments

Prospecting/Tech

58%

Improvement in cost per acquisition

Filtering/Finance

39%

Improvement in conversions

Prospecting/Home

37%

Improvement in leads & engagements

Prospecting/Retail

83%

Improvement in conversions

Filtering/Retail

200%

Increase in conversions for client ShopStyle

How Our Predictive Scoring Engine Works

1

You Provide a Sample of Your Best Customers

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2

We Score 220M U.S. Adults Using Offline Data & Predictive Scoring

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3

We Deliver the Scores to Your DSP, DMP or Media Platform 

More than 360 insights about your customers are waiting to be discovered.

 

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