Predictive Scoring for Audience Targeting

Predictive Scoring for Brands

 

Custom-built audiences for branding, acquisition and direct response audience filtering, based on your best customers

Specialized Audiences for Auto, Finance, B2B, Politics and More

Industry-specific audiences built using unique data and predictive scoring, ready for immediate use by agencies and platforms

How Predictive Scoring Improves ROI

Branding

Increase efficiency by pinpointing the right people for your brand.

High-Value Prospecting

Reach great people you’re missing today.

Direct Response Audience Filtering

Stop wasting your budget on people who will never convert.

Unique Data and Predictive Audiences at Your Fingertips

Business

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Financial Services

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Politics

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Proof That Predictive Scoring Delivers Results

Branding/Auto

65%

Targeting improvement compared to demo segments

Prospecting/Finance

2x

Increase in conversion rates

DR Filtering/Finance

39%

Improvement in conversions

Prospecting/Home

37%

Improvement in leads & engagements

Prospecting/Retail

83%

Increase in conversions

DR Filtering/Retail

45%

Decrease in CPA

How Predictive Scoring Works

1

You Provide a Sample of Your Best Customers

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2

We Score U.S. Adults Using Offline Data & Predictive Scoring

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3

We Deliver the Scores to Your DSP, DMP or Media Platform 

Accelerate your customer acquisition with predictive scoring.